100% natural tilapia fillet — and the proof is the color: a real natural fillet is WHITE, never pink. Pink fillets are treated with colorants; ours have none. Antibiotic-free, no colorants, no preservatives, ocean-raised for a clean, mild flavor and firm texture. Perfect for grilling, frying, tacos or ceviche. Sold by the pound. Packed on ice and shipped FedEx Overnight.